Catalog

GRAPH 213 Brand Identity Design

Create two identity systems: one for a traditional company and one for a socially constructive campaign. While a traditional system is defined as a logo and a set of rules for that logo's application, the goal of this class is to expand upon the ways a brand identity can be expressed through the manipulation of language, materials, and audience expectation/participation.

Credits

5

Prerequisite

Completion of GRAPH 113 with a C or higher