BUS 150 Principles of Marketing
Introductory study of marketing concepts viewed from a managerial approach related to the American Marketing Association (AMA). Focuses on marketing as an organizational function and set of processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Students engage in planning activities related to developing a marketing plan, which demonstrates understanding of the marketplace and establishes consumer needs and wants with an emphasis on ethical business practices.